Christian Blind Mission (CBM) is a non-profit organization dedicated to improving the quality of life for people with disabilities in the world’s poorest communities.
Established with a mission to prevent blindness, restore sight, and transform the lives of individuals with disabilities through medical interventions, advocacy, and community development programs.
CBM operates in over 50 countries, working with local partners to provide essential healthcare services, rehabilitation, and inclusive education to those in need.
Objective:
The primary objective of this digital marketing campaign is to increase the traffic of the CBM website to 1 million visitors.
Digital Marketing Strategies and Execution:
Search Engine Optimization (SEO):
- Conducted comprehensive keyword research to identify relevant search terms and phrases related to CBM's mission and services.
- Optimized website content, meta tags, and images to improve organic search visibility and rankings on search engine results pages (SERPs).
Results:
Over the course of the digital marketing campaign, CBM successfully increased website traffic to 1 million visitors, surpassing the initial target.
